Hi, I'm Angela Booth, veteran copywriter and blogger. Small Business Blogging is the companion site to my Blogging for Dollars site. Enjoy. You'll find information which here will help you on your own blogging journey.

Micro blogging for business?

March 2, 2009 – 3:27 am

Are you using Twitter? This micro blogging social marketing tool has really taken off in the past 12 months.

Because it’s so successful, an enterprise form of Twitter was inevitable.

Yammer is an enterprise micro blogging application, but how useful is it for businesses?

The case against enterprise microblogging | Negative Approach - CNET News reports:

“My team of five started using Yammer on a Monday, and by Friday, we decided that it was pointless. First, it’s not integrated with anything else we use–Twitter, IM, Skype, e-mail, etc. What’s more, the Yammer application for BlackBerry is embarrassingly bad. I realized pretty quickly that it’s better to just use e-mail, if you want to communicate to a small private group–at least for now.”

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By Angela | Posted in Blogging strategy | Comments (0)

Firepow for powerful blogging

February 7, 2009 – 8:34 pm

I just wrote a review of Firepow, the amazing blogging environment I’ve started to use to create Wordpress blogs in minutes.

In Firepow Review: Make Money With High Speed Blogging | Money Diviner I said:

“Great Feature # 1. Install a Gorgeous Wordpress Blog in Less Than Five Minutes

These days, I know that installing a new Wordpress blog will take me less than five minutes: the blog and all the plugins (dozens of them) I want are installed by Firepow. I can get an idea for a new blog, and have the blog operational faster than I’d ever have believed possible.

If Firepow just installed blogs, I’d be happy, but of course there’s much more.”

Who’s Firepow for?

* If you’re a business blogger who’s blogging for others, take a look at Firepow. You’ll find that you get more done more quickly — which means you make more money.

If you’re a business blogger who makes money blogging, you’ll love Firepow.

I first learned of Firepow in the middle of 2008, and it took several months before I tried it — I should have tried it sooner, and I commend it to you.

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By Angela | Posted in Tools and resources | Comments (0)

Business Blogging with WordPress

February 4, 2009 – 4:49 am

WordPress is the perfect tool for business blogging. You can turn a basic WordPress installation into anything you choose.

48 Unique Ways To Use WordPress | Performancing.com presents some eye-popping ways to use WordPress:

“Polling site. There are numerous WP polling plugins (such as Democracy AJAX Poll and WP-Polls) that can be used to produce a polling site. This could be a standalone site, or combined with a blog.

Real estate listings or guide. Take the idea of a city guide, mentioned above, and tweak it to build a real estate guide - possibly using a custom real estate WP theme (not free). Add maps, exterior 3/4 pics of a property, video, details and contact info.”

If you want to use WordPress in a specific way, just do a search for plugins which could help; you’ll be amazed at what you can do with WordPress.

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By Angela | Posted in WordPress | Comments (0)

New theme: Wrath

February 4, 2009 – 4:22 am

I’ve just changed this blog’s theme to Wrath, a lovely fresh, and clean theme.

Here are the details WPDesigner » Wrath WordPress Theme:

“Author: Small Potato
Description: Wrath is a red, three-column design, based on the Sandbox theme’s template files (by Andy Skelton and Scott Allan Wallick.)”

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By Angela | Posted in WordPress | Comments (0)

You’re a Web publisher now: syndicating your business blog

May 23, 2007 – 10:07 pm

Your blog lets you stay in touch with your customers effortlessly, via its RSS feeds, and syndication.

“StepForth Tutorial: Blogs 101, Part 2″ offers a great explanation of what syndication is, and how it’s built in to your blog.

Anyone can subscribe to your RSS feed, and other webmasters can syndicate your content by displaying your RSS feed on their site or blog - instant global domination. :-)
Encourage customers, suppliers and vendors to subscribe to your feed

In 2007, most people have no idea what RSS is, and how they can subscribe to feeds. However, that’s slowly changing. Windows Vista has support for feeds, so RSS is slowly becoming more widely known.

So encourage subscriptions. Add a note to your blog: “Click To Subscribe To Our Feed”, with instructions on how people can read your feed in their feed reader of choice, and how they can syndicate your content too.

Syndication is free, no cost, and spreads your message across the Web.

[tags]RSS, feeds, syndication, subscribers[/tags]

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By Angela | Posted in Get started | Comments (0)

Company blogs have many uses

May 15, 2007 – 3:00 am

Until you start your business blog, it’s all theoretical. Once a blog’s an active part of your company’s Web site however, you’ll be asking yourself why you waited so long.

The article “Vendors are blogging for dollars” points out:

Storage vendors such as EMC, HDS, NetApp and others are increasingly hosting blogs as a means to draw the individuals they most desire to reach and influence to their Web sites. These blogs serve a number of purposes. They can provide users with product updates from engineers and product managers working on specific products. Users can gain additional insight into the future of the product and provide input on its design.

Colleges are using blogs too. “Colleges use student blogs to recruit new generation” says that:

Colleges seeking a competitive edge are increasingly enlisting and sometimes paying student bloggers to chronicle their lives online.

The results run the gamut from insightful to boring, but the goal is the same: to find a new way to win the attention of the MySpace generation.

“We found it a much freer, less constricting, far more believable way of letting prospective students glimpse what was going on on campus,” said Seth Allen, dean of admissions at Dickinson College in Pennsylvania.

The primary benefit of a blog is immediacy, closely followed by visibility. A blog lets you stay in touch with your various audiences at minimal cost. It also ensures that your company is visible online.

[tags]blogs, business blogs[/tags]

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By Angela | Posted in Blog your business | Comments (0)