Angela Booth’s Smart Business Blogging

Until you start your business blog, it’s all theoretical. Once a blog’s an active part of your company’s Web site however, you’ll be asking yourself why you waited so long.

The article “Vendors are blogging for dollars” points out:

Storage vendors such as EMC, HDS, NetApp and others are increasingly hosting blogs as a means to draw the individuals they most desire to reach and influence to their Web sites. These blogs serve a number of purposes. They can provide users with product updates from engineers and product managers working on specific products. Users can gain additional insight into the future of the product and provide input on its design.

Colleges are using blogs too. “Colleges use student blogs to recruit new generation” says that:

Colleges seeking a competitive edge are increasingly enlisting and sometimes paying student bloggers to chronicle their lives online.

The results run the gamut from insightful to boring, but the goal is the same: to find a new way to win the attention of the MySpace generation.

“We found it a much freer, less constricting, far more believable way of letting prospective students glimpse what was going on on campus,” said Seth Allen, dean of admissions at Dickinson College in Pennsylvania.

The primary benefit of a blog is immediacy, closely followed by visibility. A blog lets you stay in touch with your various audiences at minimal cost. It also ensures that your company is visible online.

[tags]blogs, business blogs[/tags]