Hi, I'm Angela Booth, veteran copywriter and blogger. Small Business Blogging is the companion site to my Blogging for Dollars site. Enjoy. You'll find information which here will help you on your own blogging journey.

Business blogging success study

Not sure whether your business could benefit from a blog - or many blogs, written by your staff?

Here’s a Blogging Success Study conducted by Dr. Walter Carl at Northeastern University and John Cass and his colleagues at Backbone Media, Inc. The team interviewed 20 corporate bloggers. They bloggers were all asked the same questions. Requirements were that they’d been blogging for a year, and considered their blogs successful.

[tags]business blogs, blogging, blogging success[/tags]

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Why you should blog your business

There are several compelling reasons for you to add a blog to your business’s Web site:

* A blog gets more traffic to your site every day, without cost to you. Your blog will “ping” (send a message to a blog aggregator) whenever you make a new post, resulting in first a trickle of traffic, and then a flood;

* Your site visitors can subscribe to your blog’s feed with Really Simple Syndication (RSS), which means that you can stay in contact with them, again for free (all blogs have built-in RSS);

* Your blog can function as both a marketing and a customer relationship management tool. It’s a way to turn your customers into fans, and to reveal more about your business to potential customers and get sales; and

* It’s a way to build your brand and make sales… without advertising.

A blog takes just minutes to set up, and while it may take months (or over a year) for the search engines to index a new site, a blog will usually be indexed with a week. Link your blog to your site, and your site get a boost into the engines’ primary index.

[tags]blogs, blogging, business blogs, how to blog, RSS, ping[/tags]

Get Social, Bookmark Us!!:
  • blinkbits
  • BlinkList
  • blogmarks
  • co.mments
  • del.icio.us
  • digg
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  • Ma.gnolia
  • NewsVine
  • Reddit
  • Smarking
  • Spurl