Angela Booth’s Smart Business Blogging

Why you should blog your business

May 5th, 2007 Subscribe To Our Feed

There are several compelling reasons for you to add a blog to your business’s Web site:

* A blog gets more traffic to your site every day, without cost to you. Your blog will “ping” (send a message to a blog aggregator) whenever you make a new post, resulting in first a trickle of traffic, and then a flood;

* Your site visitors can subscribe to your blog’s feed with Really Simple Syndication (RSS), which means that you can stay in contact with them, again for free (all blogs have built-in RSS);

* Your blog can function as both a marketing and a customer relationship management tool. It’s a way to turn your customers into fans, and to reveal more about your business to potential customers and get sales; and

* It’s a way to build your brand and make sales… without advertising.

A blog takes just minutes to set up, and while it may take months (or over a year) for the search engines to index a new site, a blog will usually be indexed with a week. Link your blog to your site, and your site get a boost into the engines’ primary index.