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You’re a Web publisher now: syndicating your business blog

May 23rd, 2007    Subscribe To Our Feed

Your blog lets you stay in touch with your customers effortlessly, via its RSS feeds, and syndication.

“StepForth Tutorial: Blogs 101, Part 2″ offers a great explanation of what syndication is, and how it’s built in to your blog.

Anyone can subscribe to your RSS feed, and other webmasters can syndicate your content by displaying your RSS feed on their site or blog - instant global domination.

Encourage customers, suppliers and vendors to subscribe to your feed

In 2007, most people have no idea what RSS is, and how they can subscribe to feeds. However, that’s slowly changing. Windows Vista has support for feeds, so RSS is slowly becoming more widely known.

So encourage subscriptions. Add a note to your blog: “Click To Subscribe To Our Feed”, with instructions on how people can read your feed in their feed reader of choice, and how they can syndicate your content too.

Syndication is free, no cost, and spreads your message across the Web.

Why you should blog your business

May 5th, 2007    Subscribe To Our Feed

There are several compelling reasons for you to add a blog to your business’s Web site:

* A blog gets more traffic to your site every day, without cost to you. Your blog will “ping” (send a message to a blog aggregator) whenever you make a new post, resulting in first a trickle of traffic, and then a flood;

* Your site visitors can subscribe to your blog’s feed with Really Simple Syndication (RSS), which means that you can stay in contact with them, again for free (all blogs have built-in RSS);

* Your blog can function as both a marketing and a customer relationship management tool. It’s a way to turn your customers into fans, and to reveal more about your business to potential customers and get sales; and

* It’s a way to build your brand and make sales… without advertising.

A blog takes just minutes to set up, and while it may take months (or over a year) for the search engines to index a new site, a blog will usually be indexed with a week. Link your blog to your site, and your site get a boost into the engines’ primary index.

Copyright © 2007 Angela Booth’s Smart Business Blogging

Credits: Angela Booth, Freelance Copywriter | Matteo Turchetto | Andreas Viklund