Angela Booth’s Smart Business Blogging

You’re a Web publisher now: syndicating your business blog

May 23rd, 2007 Subscribe To Our Feed

Your blog lets you stay in touch with your customers effortlessly, via its RSS feeds, and syndication.

“StepForth Tutorial: Blogs 101, Part 2″ offers a great explanation of what syndication is, and how it’s built in to your blog.

Anyone can subscribe to your RSS feed, and other webmasters can syndicate your content by displaying your RSS feed on their site or blog - instant global domination.

Encourage customers, suppliers and vendors to subscribe to your feed

In 2007, most people have no idea what RSS is, and how they can subscribe to feeds. However, that’s slowly changing. Windows Vista has support for feeds, so RSS is slowly becoming more widely known.

So encourage subscriptions. Add a note to your blog: “Click To Subscribe To Our Feed”, with instructions on how people can read your feed in their feed reader of choice, and how they can syndicate your content too.

Syndication is free, no cost, and spreads your message across the Web.